Product Development

Developing user-friendly products

Visual design is of course essential for cosmetics, which are the first resort in the quest for beauty, but it is also important to consider design from the user's perspective.

For products that are used on a daily basis, it is no use focusing solely on image. Factors such as a product's functionality and how easily it is to pick up and hold should also be taken into account, making it easy to use for as many people as possible.
This thinking also informs our product design.

In developing and improving products, we focus on a range of different viewpoints: containers that open with a half-turn and ones that can be refilled simply and cleanly; close scrutiny of the "feel" of products applied directly to the skin; and designing shapes that enable every last bit of the contents to be used.

This will undoubtedly enable us to create products tailored to the rapidly rising number of older people in the population.

Product development combining versatility and individuality

In improving and expanding our series of original products, GLASEL tries never to be boring, but to add decoration that vividly transforms them into something original for each customer.
We focus on a range of decorative strategies, not just the size of the printed area and expression of color contrast, but also by means such as adding other parts.

While developing products, we also put forward a variety of decorative proposals irrespective of existing decorations, in order to achieve an individual appearance.

  • Figure : Development proccess by software
  • Figure : Various container
  • Figure : Various makeup item